Try using a moisturizing shampoo and conditioner. That helped for me. (I have long stick straight hair) Never force your brush through your hair. Use a comb to get out tangles!!

I also try and get my hair at least trimmed every month or two and I have gone from tons of split ends to very few. I just started using Length & Strength leave-in anti-split end treatment by Garnier Fructis and I love it. It makes my hair feel super soft and not dry at all.