i recently bought some shampoo making kits and was AMAZED by the complexity of the process... had to put it into the too hard basket for the moment. i would love to have a go at it though eventually.
i adore scents like coconut oil, jasmine etc, so that is what i would use to add some scent to the shampoo.
at the moment i am using shampoo soap bars ( pure soap, nothing else) which have the best effect on my hair, just haven't been able to find any shampoo that really suits my hair, which is thick and coarse, with a tendency to be dry.
good luck with your venture, let us know how it is going