It's a street style popularized in Japan! It's pretty much just about looking cute - like those expensive dolls with the gorgeous dresses and bonnets from way back when. Its trademark would be its dresses, the majority of which are knee length and, well, poofy.
Lolita's a really modest style, despite that! Chances are, if you're wearing a dress with straps for sleeves, you've got a shirt underneath. Knee length socks or stockings, Mary-Janes, adorable hats/bows, etc... XD It's all just freaking adorable! And then you've got the sub-styles: punk, goth, shiro, guro, sweet, classic, hime, kuro, country, sailor, wa, kodona, aristocrat, cosplay, and ero, so on and so forth.
I'd suggest googling it! ^-^;
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