I was watching MSNBC today to find out that, Aquafina Water is really Tap Water!!!! I am in total shock. We pay a lot of money for bottle water everyday. If I had know this I could have bottled my own water at the house. We spend too much money to be tricked!
EXPLODING SALES: MARKETING A PERCEPTION OF PURITY
Over half of all Americans (54 percent) drink bottled water, and about 36 percent of us imbibe regularly (more than once a week).
[34] Sales have nearly tripled in the last decade, to about $4 billion in 1997, rising from 4.5 gallons per year for the average American in 1986 to 12.7 gallons per year per person in 1997.
[35] Americans consumed a total of 3.43 billion gallons of bottled water in 1997 (see Figure 1).
[36] Globally, the market was estimated in 1995 to be worth more than $14 billion annually in
wholesale sales, and it has certainly grown since then.
[37] According to a 1992 inventory, there were already 700 brands of bottled water produced by about 430 bottling facilities in the United States,
[38] a number that likely has grown since that time, because of the enormous expansion in bottled water sales.