imported_Vitally Essential
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Organic and Natural Enterprise Group (or ONE Group) is an Australian based company who creates and manufactures the world's first Certified Organic skincare, haircare, personal care, health care and cosmetic products. ONE Group's range of products stand in a class of their own by being independently certified to international food grade standards by some of the world's most respected organic certifying organisations, namely, Australian Certified Organic (ACO), the US Department of Agriculture (USDA), JAS (Japan) and IFOAM (Europe).
Narelle Chenery, the Founding Director of ONE Group, decided when she was pregnant herself that she didn't want to put anything on her skin that would harm her unborn child. Her mother-in-law had given her a cosmetics ingredient dictionary and she was shocked to find that most skincare products contained potentially dangerous synthetic chemicals. Having a degree in Science and Business, she formulated her own lotions and potions at home and tried them out on family and friends who clamoured for more as, containing only 100% beneficial ingredients, they cured their acne, shaving rashes etc. She then sold them successfully at markets and met Alf Orpen, a chemical engineer and former director of the Biological Farmers of Australia, who asked if she wanted to make the world's first certified organic skin and body care products ... and the rest is history!
Narelle says: "Education is the key to empowering consumers to see through the 'green-wash' of slick product marketing to recognize products for what they really are. Misleading labels and clever advertising relating to organic content often mask he use of potentially toxic ingredients, which seriously undermines the integrity of the organic claim."
Check out www.safecosmetics and go to www.vitallyessential.com for further information.
Cheers
Pauline
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