Fleshlight Launch: What It Was & Why It Was Discontinued

Designed in partnership with Kiiroo, the original Fleshlight Launch was discontinued due to contractual, manufacturing, and pandemic-related reasons.
collage image featuring two angles of the original fleshlight launch automatic masturbator against a two-toned green solid background
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Updated:January 2024

The original Fleshlight Launch was an automatic masturbator created in partnership with the adult toy company, Kiiroo, which is known for its innovation in the world of virtual reality (VR) Fleshlights and interactive sex toys.

The original Fleshlight Launch, sadly, is no longer in production and has since been replaced by the Universal Launch and Quickshot Launch.

Key Takeaways:

  • The Fleshlight Launch was an automated stroker made in partnership between Fleshlight and Kiiroo, available until 2020.
  • There are a few reasons why the original Fleshlight Launch was discontinued:
    • When the COVID-19 pandemic hit, demand skyrocketed while manufacturing struggled to keep up.
    • When the contract between Fleshlight and Kiiroo ended in 2020, it was not renewed.
    • One representative at Fleshlight told us that the Launch was discontinued so it could be redesigned to accommodate more products.
  • The Fleshlight Launch was discontinued and later redesigned (without Kiiroo) as the Universal Launch and Quickshot Launch, although Kiiroo continued to produce its own versions of automatic masturbators, such as Keon.
  • Although the original Fleshlight Launch is no longer available, you can find similar interactive strokers online, including at Kiiroo.

Even if the life of the Fleshlight Launch was brief, it sure made an impact.

Let’s take a look at what the Fleshlight Launch was, why you can’t find it anymore, and what you can replace it with.

What Is The Fleshlight Launch — And What Happened To It?

sleek photograph in shades of grey featuring the original fleshlight launch automatic masturbator designed by fleshlight and kiiroo

The Fleshlight Launch was an automatic masturbator created in partnership with the adult toy company Kiiroo.

Much like the Universal Launch, this device could turn most Fleshlights into an automatic stroker with touch controls or by connecting to specially made porn via Bluetooth to match the porn action on screen.

This wildly popular Fleshlight accessory hit a major road bump in the early days of the 2020 COVID-19 pandemic.

With everyone stuck at home, demand skyrocketed — while manufacturing struggled to keep up.

After multiple manufacturing delays and the end of Fleshlight’s partnership with Kiiroo, the device was discontinued and soon revamped into the Universal Launch and Quickshot Launch we know today.

How The Fleshlight Launch Worked

The Fleshlight Launch was a large, almost egg-shaped device that would let you insert a full-sized Fleshlight to automate the stroking for you.

Smaller-sized Fleshlights, such as the Fleshlight Go, could be used with an additional adapter sold separately.

Using the same locking mechanism as the Quickshot Launch, you would slide your Fleshlight of choice into the holder, and twist it into place.

Once locked in, the Fleshlight Launch could be enjoyed in two ways: Interactive and Manual.

The Manual setting allowed you to control the stroke and speed, with up to 180 strokes per minute, via touch sensors on the side.

You would swipe your thumb up or down a groove on each side to alter the speed and stroke length.

Interactive mode would connect to a device via Bluetooth, such as your cell phone, a computer, or even a VR headset through the FeelMe AI service.

This was a portal to hours of adult content that matched the strokes and speed of the actress on screen, creating an insanely immersive experience.

Why Was The Fleshlight Launch Discontinued?

It has been difficult to get an exact reason why the original Fleshlight Launch was discontinued, which isn’t very surprising as it was most likely a combination of things:

  • Manufacturing issues, specifically meeting consumer demand for the product
  • Intentional redesign to fit more Fleshlight products
  • The conclusion of the contract between Fleshlight and Kiiroo, without renewal

Fans of the Fleshlight Launch were faced with long delays and worries about discontinuation, posting to the Fleshlight Subreddit asking for answers in early 2020, when the COVID-19 pandemic swept the globe.

At the time, the official Fleshlight account claimed the Fleshlight Launch wasn’t discontinued — just delayed in production.

Eventually, Kiiroo and Fleshlight chose not to renew their contract with one another and went their separate ways.

One Fleshlight representative told me that the Fleshlight Launch was discontinued so it could be redesigned to fit more of the brand’s products.

At the time, only full-sized Fleshlights could be used without an adapter.

One Redditor posted the response they received from a Fleshlight representative, stating “The Launch by Kiiroo has been discontinued because of an end of contract between Fleshlight and Kiiroo.”

That rings true, considering the advanced syncing feature of the Fleshlight Launch is absent from both the Universal Launch and the Quickshot Launch.

The most likely explanation is that in the midst of production problems, Fleshlight and Kiiroo ended their contract to focus on their own devices.

Kiiroo probably recognized they could keep a larger share of revenue if they did the one thing Fleshlight couldn’t do without them — and made an interactive stroker on their own.

Kiiroo developed their own Bluetooth-connected stroker, the Keon, and Fleshlight rebuilt the Launch from the ground up to allow more adaptability and better controls.

Can You Still Buy A Fleshlight Launch?

As of late 2023, the only way you can find one of the OG Fleshlight Launches is through a reseller on sites like eBay.

There was a brief period after the Launch was discontinued when you could find it in brick-and-mortar sex shops or on some websites in the US, but those were the last of the Fleshlight Launches.

All is not lost, however, as there are some stand-out alternatives to the Fleshlight Launch.

Alternatives To The Fleshlight Launch

photograph of the fleshlight universal launch with a full-sized fleshlight pornstar girl stroker attached on the left and the fleshlight quickshot launch on the right with a clear quickshot stroker attached

If you’re sad about the original Fleshlight Launch having gone the way of the dodo, you can dry your eyes — some amazing toys can fill the hole left by the demise of the automatic sex machine that revolutionized male masturbation.

Fleshlight Universal Launch

Automates Your Fleshlight
Fleshlight Universal Launch
4.8
$199.95
Pros:
  • Automatic Stroking Action: Base, Shaft Or Tip
  • Up To 250 Strokes Per Minute
  • Intuitive Controls, No-Slip Hand Grip
  • ~60 Minutes Of Playtime, Can Be Used While Charging
  • Smartphone Mount, Fits All Full-Sized Fleshlights + Others
Cons:
  • Pretty Noisy & Takes Getting Used To
  • Does Not Work With Quickshots
  • 90-120 Minutes To Charge
  • You MUST Keep It Charged
  • Expensive; Not Waterproof
Decibel Level: 57 to 77 dB [Note: 40-50 dB is considered quiet; 60 is a normal conversation; 70 is a washing machine; 80 is city traffic]
Bottom Line: The Universal Launch turns your favorite full-sized Fleshlight (or other cased pocket pussy or stroker) into your own personal sex robot. Easy to use and control, it automates stroking for hands-free pleasure at a range of speeds and depths to suit your needs and you can play while charging. The battery must not ever run out, however — not only can it break the (expensive) device, but it will void the 90-day warranty, too.
$179.96 @ Fleshlight –> CODE: WHI10

The Fleshlight Universal Launch was redesigned to allow for almost all kinds of Fleshlights (excluding Quickshots).

This is accomplished by swapping the original Launch’s locking mount with a strap and ratchet mount, allowing for more variety in the Fleshlights it can accommodate without an adapter.

The Universal Launch also cut the touch-sensitive controls and football shape for flight-simulator-like handles and tactile push button controls.

This allows for better grip and control, as many reviews of the original Launch mentioned users accidentally changing the stroke and speed while trying to keep the unit steady.

Another omission is the ability to sync with FeelMe AI or any similar interactive entertainment.

That seems to be Kiiroo’s thing, these days.

Frankly, I don’t think it’s much of a loss.

The controls on the Fleshlight Universal Launch are so intuitive and simple that I barely notice using them.

I, personally, prefer that to dealing with connectivity and syncing issues.

Fleshlight Quickshot Launch

Automates Your Quickshot
Fleshlight Quickshot Launch
4.8
$179.95
Pros:
  • Automatic Stroking Action: Base, Shaft Or Tip
  • Up To 250 Strokes Per Minute
  • Intuitive Controls, No-Slip Hand Grip
  • ~60 Minutes Of Playtime, Can Be Used While Charging
  • Smartphone Mount, Fits All Quickshot Fleshlights
Cons:
  • Pretty Noisy & Takes Getting Used To
  • Quickshots Are Open-Ended So Fluids Can Hit Your Phone
  • ~90 Minutes To Charge
  • You MUST Keep It Charged
  • Expensive; Not Waterproof
Decibel Level: 51 to 75 dB [Note: 40-50 dB is considered quiet; 40 is the sound of a refrigerator hum; 60 is a normal conversation; 70 is a washing machine or dishwasher]
Bottom Line: The Quickshot Launch may be smaller than the Universal, but it packs just as much power and pleasure. Lighter in weight and easy to control, it feels like a handjob, operating at a range of speeds and depths to suit your needs, plus you can play while it charges. The battery must not ever run out, however — not only can it break the (expensive) device, but it will void the 90-day warranty, too.
$161.96 @ Fleshlight –> CODE: WHI10

The Quickshot Launch is the baby brother of the Universal Launch.

Allowing for the use of Fleshlight’s smaller strokers, Quickshots easily lock into place by using the same mount mechanism as the original Fleshlight Launch.

The Quickshot Launch works just like the Universal Launch with the same handles and buttons but is lighter and smaller.

The other key difference is the Quickshot itself, which feels more like a handjob simulator and less of a penetrative sex simulator.

Another major difference is that while your ejaculate is caught inside of a full-sized Fleshlight when using the Universal Launch, your semen will fly everywhere thanks to the Quickshot’s open-ended design.

The Quickshot Launch is great — don’t get me wrong — but that’s just something to note.

Other Alternatives To Fleshlight Launch

If you really want the experience of true hands-free strokers that sync to your favorite porn, there are some other options out there.

  • Kiiroo Keon

product image of kiiroo keon with a fleshlight-like strokerThe company that originally partnered with Fleshlight for the Launch has its own Bluetooth-connected automatic stroker available, Keon.

This model is the closest to the original Fleshlight Launch in look and ability.

They even have their own version of Fleshlights to go with the device.

In addition to VR or 2D porn via FeelMe AI (which is a subscription service), you can also connect to other Kiiroo devices for long-distance playtime.

In addition to the Keon, Kiiroo also offers the Onyx+ and Titan automated masturbators. 

  • The Handy

product photograph of the handy automatic male masturbatorA smaller and lighter automatic stroker, The Handy looks like a larger pepper mill with a strap on the side to hold your chosen sleeve in place.

The device can connect to the internet directly for synced play or be controlled via buttons on the side.

Another feature to note is the open API, which means you don’t need to sign up for the FeelMe app and can create your own custom settings if you know a little programming. 

  • Lovense Max 2

product photograph of the lovense max 2The Lovense Max 2 is a sex robot that takes things to another level, thanks mainly to the ability to connect with their app.

The app not only allows for more a customizable experience and instant connection to their media player for synced action but can be controlled by your playmate anywhere in the world with WiFi.

It also does more than stroke.

Instead of putting a whole Fleshlight inside, the Max 2 uses specific sleeves — this allows for more sensations like contractions and vibration.

With more functionality and a smaller form factor, it feels like the Fleshlight Launch walked so the Max 2 could run.

Closing Thoughts

Once upon a time, the Fleshlight Launch was a world-class piece of spicy hardware made in collaboration with Kiiroo.

Combining the world’s best stroker with cutting-edge interactive entertainment was a match made in horny heaven.

Unfortunately, all good things must come to an end.

While you can’t get a new Fleshlight Launch easily anymore, there are plenty of awesome alternatives that are worth your time and money.

Editor’s Note: This article is part of our Complete Guide To Fleshlights and Everything Fleshlight hub, in-depth and evolving resources that comprehensively explore and review all aspects of Fleshlights from the company’s discreet billing and shipping, to the types of products they carry, how to use them, materials, and safety.