AH! YES Review: Why We LOVE This Brand (And You Will Too)

AH! YES is a vaginal care brand vetted and trusted by our entire team. We’ll tell you all about their website, shopping experience, safe ingredients and products.
aerial photograph of ah yes personal lubricant products on a pillow, arranged in a visually pleasing way at angles
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AH! YES, a woman-owned business, is all about “Making Vaginas Happy” — which is good because we’re all about making our own vaginas happy (and satisfied) around here!

Since we have similar goals in mind, we wanted to find out if AH! YES can deliver on its biggest promise.

(Here’s a hint: It does. Watch our video below.)

In this review, we’ll take a closer look at everything you need to know when shopping at AH! YES, including their product lines, website experience, ordering process, and discreetness.

If you’re ready to purchase from AH! YES right now, you can save 15% using code WHI and shop with confidence — we reviewed and vetted their website and shopping experience to ensure discretion.

– Explore – 

AH! YES: Who They Are And What To Expect When Shopping

photograph zoomed on product label for ah yes intimate wash displaying that it's certified organic

AH! YES is the US version of a UK-based company known across the Atlantic as YesYesYes or sometimes just Yes.

(This might be exactly what you say aloud when using their products.)

AH! YES is a woman-owned brand started in 2003 with the goal of creating safer and better intimate care products for women.

Their mission is to help improve the sexual well-being of women by offering products that work well and are safe for women at all stages of life — from postpartum through menopause and beyond.

“AH! YES is made for people who want effective intimate products without the compromise of introducing harsh chemicals,” AH! YES states.

“It is our mission to Change The World From The Inside by creating pure, natural, and certified organic products designed to respect intimate pH without side effects.”

Do they deliver on that promise?

Ahhhhh, YES! They really do.

Products Carried By AH! YES

aerial photograph of hand pulling out box of ah yes ob oil-based lubricant after placing an order from their website

AH! YES (and its UK counterpart, YesYesYes) offers three types of products for women: a vaginal moisturizer, intimate washes, and multiple lines of personal lubricants.

All of their products are certified organic by the Soil Association, which is conducted by independent experts who make sure that brands like AH! YES meet strict standards regarding their ingredients, formulation, packaging, and more.

According to the Soil Association, to be certified organic, products from AH! YES (and other companies) must adhere to specific criteria.

This includes not using genetically modified ingredients, parabens, phthalates, and synthetic dyes or fragrances.

Let’s take a look at the types of products AH! YES carries:

  • AH! YES Vaginal Moisturizer

product photograph of ah yes vaginal moisturizer bottle beside its boxAccording to AH! YES, their vaginal moisturizer can alleviate vaginal discomfort for up to three days at a time.

It’s a pH-balanced gel designed to help you deal with dryness, atrophy, itching, and irritation while also rehydrating your vagina.

It’s fragrance- and dye-free and made with all-natural and organic ingredients including aloe vera, flax gum, and locust bean gum.

  • AH! YES Cleanse

photograph of ah yes intimate cleanse product bottleThe AH! YES Cleanse intimate washes line comes in two options: fragrance-free and rose-scented.

Both are pH-balanced for your vulva and are designed to be used as external washes only.

Your vagina is a self-cleaning oven and doesn’t need soap to clean itself, however, your vulva and labia may need a little extra TLC from time to time.

These intimate washes are gentle enough for daily use and free from hormones, parabens, and glycerin.

  • AH! YES Personal Lubricant

Taking care of your vagina and vulva doesn’t end with cleansing and moisturizing.

The right lube during sex with a partner or solo pleasure is important too.

AH! YES offers three lines of personal lubricants: WB, Coco, and OB.

photograph displaying ah yes wb, coco, and ob — the three types of personal lubricants the company sells

WB is their water-based lube that is pH-balanced for vaginas and made from all-natural and organic ingredients — and it’s among our top water-based lubricant recommendations for that reason.

The Coco line offers an alternative to silicone lubes using coconut and jojoba seed oils.

The OB lubricant, which we reviewed previously, is a plant-based oil lubricant that can double as a massage oil and is safe to use with silicone sex toys.

Staff Favorite!
$27.99 (4.7 oz)
  • One Of The Few Lubricants That Meets The Soil Association’s Organic Standards; Certified as 99% Organic
  • Extremely Hydrating And Long-Lasting Because It’s Oil-Based
  • Waterproof; Safe For Condoms Made From Polyurethane, Nitrile, Or Lambskin
  • No Added Flavors, Fragrances, Or Dyes
  • Great For Vaginal And Anal Sex
  • Personally Reviewed By Women’s Health Interactive
  • Not For Use With Latex Or Polyisoprene Condoms, Dental Dams, Or Latex Diaphragms
  • Sweet Almond Oil Or Sunflower Seed Oil Could Be Allergens To Some
  • Not Safe For Oral Sex, As Its Thickness May Present A Choking Hazard
  • No Pump Dispenser So Application Can Be Messy
  • Can Stain Fabric
Bottom Line: The best in natural and organic lubricants, AH! YES OB Natural Plant-Oil Based Lubricant is an organic lubricant that you can feel good about using in more ways than one. This product is great for anyone who wants a hydrating, waterproof lubricant made with the very best ingredients.
$23.79 @ AH! YES -> CODE: WHI $27.99 @ Lovehoney
If you’re ready to purchase from AH! YES right now, you can save 15% using code WHI and shop with confidence — we reviewed and vetted their website and shopping experience to ensure discretion.

Ordering Process At AH! YES

The ordering process at AH! YES was super simple.

From the moment you’re on the home page, it’s easy to find the “shop” button.

screenshot of mobile view of the ah yes website and accessing the shop menuEither press the button right in front of you or open the menu at the left (the three horizontal lines).

At first, I decided to just purchase the intimate wash because I’m a Florida girl and humidity is real.

That means sweat in all my crevices, so this would be a perfect “test” of its effectiveness.

But when I saw their silicone-friendly OB lube, I knew I had to get that, too.

I love oil-based lubricant but all of my toys are made from silicone.

Navigating from one product to another was easy but you do have to click or tap twice to get to where you want to go from the menu.

Choosing “Intimate Self-Care” from the menu made me then click the intimate washes before I was finally taken to the product page.

Once I added the first product, I selected “continue shopping” to keep looking around.

I like that it gave me a progress bar to let me know how close I was to free shipping.

screenshot of the progress bar on ah yes alerting shoppers to how much more they need to purchase in order to receive free shipping

At checkout, you can enter a discount code if you have one and then select your payment option.

screen shot of mobile view of payment options at ah yes, including shop pay, apple pay, paypal, and google payI’m signed up with Shop Pay so that made shopping even easier.

All of my information was already saved from previous purchases.

I just had to wait to receive a verification code by text, enter it, and I was good to go.

Once I confirmed my order, I received a confirmation email within a few minutes.

By the next day, I’d received an email that my order had been shipped though I did not receive tracking information with that email.

It almost didn’t matter because a few days later, it arrived — much faster than I expected it to.

I placed my order on May 17, and by May 22 I’d received it.

Returns & Refunds At AH! YES

AH! YES offers a generous return policy.

You can absolutely return your product if there’s a problem or you’re dissatisfied for any reason.

They’ll even issue the refund while your return is in transit so you don’t have to wait for your money back.

Pros And Cons Of Shopping At AH! YES

No online shop is perfect.

Even really great sites are a mix of “great” and “needs improvement.”

Shopping at AH! YES has a lot of benefits, but a few minor things could be improved.

AH! YES Pros:

  • Products made specifically for vaginas that are certified organic
  • Multiple lubricant options
  • Easy to read and navigate around the website
  • Fast processing time for orders
  • Multiple ways to pay
  • Generous return and refund policy
  • Items are packaged well to limit movement or damage
  • Products are sealed to prevent spills and messes in transit
  • Shipping labels are discreet and there’s no indication of the products or brand on the packaging

AH! YES Cons:

  • Minimal options for intimate wash (I only chose fragrance-free because I don’t like a rose scent)
  • Not every lube comes in multiple sizes
  • Navigating the menu to get to products requires multiple clicks/taps
  • Tracking information is not automatically included in the shipment confirmation email

I’ve been online shopping since it first became an option.

(I feel so old!)

The AH! YES shopping experience is exactly what I expect from a brand that cares and has a well-made site.

Finding what I needed felt intuitive, and I was very pleased with how quickly my order was processed.

If you’re ready to purchase from AH! YES right now, you can save 15% using code WHI and shop with confidence — we reviewed and vetted their website and shopping experience to ensure discretion.

Is AH! YES Discreet?

AH! YES is extremely discreet.

The package didn’t mention lube or even their company name.

photograph of a shipping box from ah yes, showing its lack of any identifying information regarding where it came from

The shipping label was generic and wouldn’t be clocked as anything intimate or even sexual.

My bank statement did show the AH! YES name so if someone else saw it and wanted to figure out what it was, it would probably be easy to do.

screenshot of a bank statement after making a purchase at ah yes, showing its name is listed

If you share an account with someone else who investigates every little charge, keep that in mind.

But nothing about it necessarily screams, “Lube!” to a casual observer, either.

Discounts At AH! YES

You can save 15% sitewide using code WHI right now — a special discount we negotiated after an independent review of AH! YES and their products.

Closing Thoughts

AH! YES is a brand that genuinely cares about the sexual and intimate health of women.

They show that in their line of products and the ingredients they use.

The shopping experience is easy, pleasant, and (most importantly) discreet.

You don’t have to sacrifice convenience or privacy for good products — AH! YES considers its customers from start to finish, and we love them for it.

You will, too.

Editor’s Note: This article is part of our Everything Lube hub, an in-depth and evolving resource that comprehensively explores all aspects of personal lubricants from the different types and how to use them, to ingredients and safety — created to help you achieve the sexual pleasure you deserve.